Pure White Creme Developer contains protective conditioners and emollients and is stabilized for 3 years. Designed for use with permanent colors. Pure White is perfect for use with all powder, liquid and gel lighteners.
The CLAIROL SOY 4 PLEX PURE WHITE CREME DEVELOPER 16 oz is evocative, to say the least, but that's why you're drawn to it in the first place.
Inventory Last Updated: Nov 21, 2025
Inventory Last Updated: Nov 21, 2025